Snack On Lucky Charms While Contemplating How Your iPhone Has Ruined Your Life

Back in the latter half of the 1800s, cereal was thought of as a dietary revolutionary, healthy, even godly. But by the 1960s, clever and sometimes deceptive advertising had helped hook consumers on cereal brands that were actually packed with unhealthy ingredients.

Artist Rachel Lee Hovnanian's new installation asks if digital technology has taken the place of sugary cereals from decades past -- glowingly attractive to an increasingly addicted generation, but harboring unknown damage to be revealed with time.



Titled "Immediate Gratification," the project invites guests and passersby to connect to the gallery's complimentary WiFi and snack at a pop-up cereal bar while they view Hovnanian's work.



The artist has created similar projects in the past, including "Mud Pie" and "New Year’s Feast: Beijing, 2014," which both sought to explore the notion of genetically modified food products and a narcissistic culture.

This new project is one that's worth looking into if you're one of the millions who can admit to a compulsive smartphone addiction.

"Immediate Gratification" runs from Sept. 18 – 21 at 452 West Broadway in New York City.